CB2East project, funded by EU INTERREG Central Baltic Programme aims at strengthening the Central Baltic Region’s economic competitiveness on the markets of Central Asia and Russia, by creating commercially targeted open innovation platforms between Latvia and Finland.
The focus areas are in sustainable eco-efficiency and water expertise solution needs in North-West Russia and Central Asia.
Both regions have shown notable market potential for the Finnish and Latvian SMEs but the lack of critical mass and certain capabilities have been an obstacle for successful commercial entries to the markets. Here a cluster-based approach for cooperation is used promoting cooperation between already established clusters forming “meta-clusters”, which is the BALTIC CLEANTECH ALLIANCE, in order to enable the SMEs to enter to new markets.
Expected outputs are transnational coaching programmes for cluster intermediaries and SME’s including tools for building and strengthening the cooperation and increasing cultural understanding and business capabilities. For partners benchmarking trips to targeted areas, joint events, market intelligence tools and long-term strategic action plans are made. Final output is a continuous and commercially successful transnational state-of-art cooperation in between two countries and a model that can be spread to the neighbouring.
The project lifetime is September 2015 – May 2018.